Ideal candidate: We are looking for a writer with experience across asset classes and financial services business lines and the ability to convey complex ideas in a compelling way through thought leadership and product marketing content. In particular, the writer should have deep knowledge of exchange-traded funds (ETFs); separately managed accounts (SMAs); indexing; fixed income; environmental, social, and governance (ESG) and impact investing; and private markets and other alternative asset classes. The role is ideal for an ambitious writer who wants to take his or her experience working with large financial institutions and become part of a growing team that has built a strong operational foundation. The role is also intriguing for an investment professional who is passionate about writing and content strategy and is looking to refocus his or her career on the
communications and marketing side of the industry.
Primary responsibilities:
- Content development: Create institutional-caliber thought leadership (white papers, articles, blog posts, e-books, etc.) and product marketing content (infographics, brochures, video scripts, landing pages, etc.); interview clients’ subject-matter experts (SMEs) and conduct research
- Content strategy: Advise clients on their strategy for developing and distributing content; identify the appropriate content mediums to support clients’ marketing goals
- Project management: Provide end-to-end management of projects to ensure that they are delivered on-time, on-budget, and in line with clients’ editorial standards and goals
- Business development: Nurture existing client relationships; identify and develop new client relationships and lines of business
- Marketing: Support our cross-channel marketing strategy (inbound, social media, and influencer); assist in creating blogs, newsletters, and other content
