Marketing Director

Seeking a Marketing Director for a Direct Hire opportunity in Malvern, PA. This role is responsible for strategic marketing and product line management.   A key member of the management team, this position leads all marketing efforts and projects to drive profitable growth of the business. 
 

• Strategic marketing:
  • Identify, develop, plan, and execute growth in existing and adjacent markets
  • Develop and support pipelines for strategic development (M&A)
  • Continually assess and understand competitive landscape
  • Lead and manage new product portfolio
  • Lead and manage optimization of asset management

• Product marketing:
  • Lead and manage product pricing
  • Work across other functions (sales, tech service, R&D, ops, supply chain, finance) to support existing product line marketing including the Integrated Business Management process
  • Product sku rationalization management
  • Develop and drive “Go-to-market” strategy for new and existing products
  • Support customer supply agreement management

RESPONSIBILITIES:

• Implement the commercial strategies for the product portfolio, including product positioning, business plan development and portfolio optimization
• Manage product pricing and pricing process to maximize margins, i.e. pricing strategy, cost analysis and budget planning
• Support sales and business development managers with product pricing, communication of value proposition, market intelligence, customer segmentation, contract negotiations and forecasting
• Work closely with operations, supply chain and quality to ensure supply reliability and product compliance to specifications and regulations
• Implement the marketing strategy to promote products, services and brands to generate new business leads and opportunities
• Lead marketing initiatives and analyze target markets potential, trends and unmet needs in support of business growth strategy and investment plans
• Manage marketing campaigns and activities including product promotion and literature, branding, content development, trade shows as well as customer events and innovation seminars in collaboration with R&D, sales and business development managers

• Knowledge of the Business, Market, Customers, and Products supported
• Flexibility and adaptability to the demands and requirements of a dynamic environment with multiple competing priorities
• Highly proficient in CRM, Excel, and related tools
• Effectively leads to conditions of ambiguity
• Strategic thinking and change agent with proven experience in managing business process improvement
• Excellent organizational, communication, collaborative, and interpersonal skills
• Able to identify and analyze opportunities for improving financial drivers throughout supply chain
• Strong analytical aptitude with a proven ability to interpret data and build quantitative models to improve business results
• Sense of urgency and bias towards action
• Disciplined execution focus leveraging a measured approach
• Excellent communication skills, including intercultural understanding

EXPERIENCE: 

• Minimum ten years in marketing, sales, or comparable business management experience environment
• Preferred experience in chemical or related manufacturing industry
• Experience successfully managing analytically rigorous corporate initiatives

EDUCATION:

• Minimum BS degree from an accredited institution; in business or technical field
• Master’s degree in Business Administration (MBA) or equivalent preferred

REQUIREMENTS

• This position requires some travel
• All prospective employees must pass a background check