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Marketing Director

confidential

Malvern, PA

Posted 3 weeks ago

Seeking a Marketing Director for a Direct Hire opportunity in Malvern, PA. This role is responsible for strategic marketing and product line management.   A key member of the management team, this position leads all marketing efforts and projects to drive profitable growth of the business. 
 

  • Strategic marketing:
    • Identify, develop, plan, and execute growth in existing and adjacent markets
    • Develop and support pipelines for strategic development (M&A)
    • Continually assess and understand competitive landscape
    • Lead and manage new product portfolio
    • Lead and manage optimization of asset management

  • Product marketing:
    • Lead and manage product pricing
    • Work across other functions (sales, tech service, R&D, ops, supply chain, finance) to support existing product line marketing including the Integrated Business Management process
    • Product sku rationalization management
    • Develop and drive “Go-to-market” strategy for new and existing products
    • Support customer supply agreement management

RESPONSIBILITIES:

  • Implement the commercial strategies for the product portfolio, including product positioning, business plan development and portfolio optimization
  • Manage product pricing and pricing process to maximize margins, i.e. pricing strategy, cost analysis and budget planning
  • Support sales and business development managers with product pricing, communication of value proposition, market intelligence, customer segmentation, contract negotiations and forecasting
  • Work closely with operations, supply chain and quality to ensure supply reliability and product compliance to specifications and regulations
  • Implement the marketing strategy to promote products, services and brands to generate new business leads and opportunities
  • Lead marketing initiatives and analyze target markets potential, trends and unmet needs in support of business growth strategy and investment plans
  • Manage marketing campaigns and activities including product promotion and literature, branding, content development, trade shows as well as customer events and innovation seminars in collaboration with R&D, sales and business development managers

Contact the Recruiter:
Tracy Vistine Headshot
Tracy Vistine
VP of Talent Acquisition
Tracy Vistine Headshot
Tracy Vistine
VP of Talent Acquisition
tvistine@messinagroupinc.com
847-993-5850
847-993-5850
tvistine@messinagroupinc.com
Messina Group is an Equal Opportunity Employer
We provide and promote equal employment opportunities without regard to race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity or expression.
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Marketing Director